Creating safer,
more autonomous operations.
We connect industrial hubs, data, and execution through smart logistics and Physical AI.
← CompanyConnected intelligence
01COMPANY · BRAND IDENTITY
Connected intelligence
expands possibilities.
The hubIQ X name, symbol, and colors express our direction: beginning with connections in the real world and extending into intelligence and execution.
BRAND PHILOSOPHY
CONNECTED INTELLIGENCE,
EXPANDED POSSIBILITIES.
We connect industrial operations and data, people and technology, intelligence and execution in one continuous flow. Connected information becomes operational context and decisions, while real-world execution opens new possibilities.
Creating safer,
The most trusted
Physical AI platform.
Our long-term direction is to begin with smart logistics and understand and optimize complex operations across industries.
SYMBOL MEANING
Paths and information converge
to create new directions.
The X-shaped symbol represents different paths and information meeting at an intelligent central hub before expanding in new directions.
- Intersection
- The hub where data and operations, people and technology meet
- Upward vector
- The direction from precise decisions to performance and growth
- Orange path
- Active execution, energy, and operational transformation
- Red point
- A new signal, insight, and ignition for the next stage
WORDMARK MEANING
One name for
connection, intelligence, and expansion.
OFFICIAL NAMEhubIQ X
Korean pronunciation · 휴비크엑스
The lowercase letters represent an open hub close to people and real operations.
The capitals emphasize our direction of turning data and operational context into decisions.
It symbolizes convergence across industries, the transition to execution, and open possibilities for expansion.
Always use hubIQ X in English. Keep “hub” lowercase, “IQ” and “X” uppercase, with one space between “IQ” and “X.”
CORE VALUES
Four principles guiding us
from connection to autonomy.
CONNECTED INTELLIGENCE
We connect distributed industrial hubs, data, and systems in a shared context to support better decisions.
PRECISION IN ACTION
We turn decisions into precise and reliable movement that can be validated in real operations.
TRUSTED AUTONOMY
We expand the scope of autonomous operations with safety and verifiability as the foundation.
OPEN EXPANSION
We broaden the potential applications of Physical AI by connecting with diverse technologies, partners, and industries.
COLOR GUIDE
Grounded in trust,
accented by action and signal.
Use Deep Navy as the base color, Orange to emphasize execution, and Red-Orange only for limited signal elements.
Deep Navy#002058
Trust · infrastructure · precision
Intelligence Orange#E05808
Intelligence · execution · energy
Signal Red-Orange#E03018
Signal · insight · transition
LOGO ASSETS
Use the official lockup
designed for each background.
Use the original files provided. Do not alter the logo’s proportions, spacing, angles, or colors.
White or a very light solid-color background
Deep Navy or a dark solid-color background
Minimum clear space
Maintain at least the width of the white intersection at the center of the symbol as clear space.
140 px minimum
Use the complete lockup at a minimum width of 140 px on web and mobile.
30 mm minimum
A minimum width of 30 mm is recommended for print. Confirm legibility before production.
OFFICIAL DOWNLOAD
Download logo pack hubIQ X Logo Assets
Includes approved Light and Dark SVG files, transparent PNG files, and basic usage guidance.
DO NOT
Protect the brand’s form
and visual contrast.
- Do not change the capitalization or the space between “IQ” and “X.”
- Do not alter the proportions, spacing, angle, or orientation of the symbol and wordmark.
- Do not add unapproved colors, gradients, outlines, shadows, or three-dimensional effects.
- Do not use a low-contrast logo over a visually complex photograph.
- Do not crop any part of the logo or combine it with other text or symbols.